Speech 1 outline

• Part one: Deconstructing the commercial
• Purpose- audience is meant to identify with McConaughey
• Audience is more wealthy side of poverty line
• McConaughey usually plays that character(ethos)
• Everything matters
• Outfit
• Business casual, slightly worn
• Gives feeling of success
• Audience pictures themselves in the car driving home from work
• Makes them want to relate, by driving the car
• Tone
• Deep, calm tone
• Gives a cool look to him
• Driving the car makes it look like he’s got it going on
• Gestures
• Arm on the wheel, talking away from the camera
• Same effect as his tone
• Part two: effectiveness
• Personally i do not think this was effective, but i am not part of the targeted audience
• The target audience is meant to be wealthy, image oriented people
• The writers do a good job exemplifying what that audience would strive to be like
• You must  have seen some of McConaughey’s movies in order to understand that his character in this commercial resembles many of his characters in the movies